David McLane Enterprises Properties: Women of Wrestling

Properties

Choose one of the many DME properties to learn more about the property and how DME's unique marketing, sponsorship and brand building knowhow have helped to elevate that property.

For over 25 years, DME's core asset behind its respected business reputation is its creativity. We strive to consistently anticipate target audience interest and to deliver content that maintains a loyal following. DME uses a network of trusted experts in the fields of marketing, advertising, promotion, public relations and web commerce to build brands and generate positive sales revenues.

WOW-Women of Wrestling
With the interest in female action characters rising DME launched WOW–Women of Wrestling in September 2000. Featuring athletic female athletes packaged as action wrestling heroes and villains, the groundbreaking program effectively transitioned the genre from a male dominated audience to one that could capture both young female and male viewers.

Televised in 102 markets domestically, the one-hour breakout hit became the number one syndicated wrestling program in New York, Los Angeles and Chicago. Following the initial production and distribution of 26-one hour programs, WOW went into international distribution with the series running in Israel, China, Philippines, Puerto Rico, United Arab Emirates, Thailand, Russia, and Malaysia.

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